Overview

XemailCampaign automatically pauses your campaign when the bounce rate reaches 5%. This is a protective measure to prevent damage to your domain reputation and email deliverability.

Bounce rate reflects how many of your emails fail to reach recipients. When this number becomes too high, email providers begin to lose trust in your domain, which can lead to poor inbox placement or blocking. To avoid long-term damage, the system pauses your campaign and notifies you.

Resuming your campaign requires cleaning your lead list before restarting.

Why was your campaign paused?

Your campaign was paused because the bounce rate crossed the 5% threshold. This indicates that a portion of your email list contains invalid or unreachable email addresses.

Continuing to send emails in this condition would increase delivery failures and negatively impact your sender reputation. The pause ensures that you take corrective action before proceeding.

How to resume your campaign

To safely resume your campaign, you need to remove all bounced email addresses before restarting.

Log in to your XemailCampaign account and go to the Dashboard. Navigate to the Campaigns section and open the campaign marked as paused. You should not restart the campaign immediately.

Inside the campaign, go to the Leads section --> Status. Apply the Status filter and select Bounced. This will display all email addresses that failed to deliver.

Select all these bounced contacts and delete them from the campaign. Once removed, clear the filter and review your updated lead list.

After cleaning the list, return to the campaign and click Start Campaign to resume sending.

Why removing bounced emails is critical

If bounced email addresses are not removed, they will continue to fail in future sequences. This will quickly push your bounce rate up again and may result in repeated pauses or long-term deliverability issues.

Cleaning your list ensures that:

• Emails are sent only to valid contacts
• Bounce rates remain under control
• Your domain reputation is protected

What happens after resuming?

Once the campaign is restarted, emails will only be sent to the remaining valid leads. The campaign will continue from where it was paused, without retrying removed contacts.

You should monitor your campaign performance closely after resuming to ensure the bounce rate remains stable.

How to prevent this in the future

Maintaining a clean and verified lead list is essential for consistent deliverability. Regularly review your campaign performance and remove invalid contacts as early as possible.

Avoid using unverified or outdated data sources, and ensure your lists are checked before uploading. Monitoring bounce rates during active campaigns helps prevent reaching the pause threshold again.

A campaign pause due to high bounce rate is a safeguard designed to protect your domain. By removing bounced contacts and resuming correctly, you ensure stable deliverability and better long-term campaign performance.