The dashboard date filters control the time period for all your campaign metrics Total Campaigns, Active Campaigns, Emails Sent, Open Rate, and Reply Rate. Every number you see, including the "vs last week" comparison badges, updates based on the filter you select.
This is the default view when you open your dashboard.
What it shows: Data from the past 7 days, compared against the 7 days before that.
How the comparison works: The green and red percentage badges (like "+21.73% vs last week") compare your current 7-day window to the previous 7-day window. So if today is April 1, it compares March 25–April 1 against March 18–24.
Best used for: Day-to-day campaign monitoring. If you launched a campaign this week, this view tells you whether it's gaining traction, whether reply rates are spiking, or whether open rates dropped suddenly.
Tip: The Deliverability Trend chart in this view shows your inbox vs spam curve day by day — useful for catching deliverability dips the moment they happen.
What it shows: A full month of campaign activity, compared to the 30 days before that.
How the comparison works: The percentage badges now compare the current 30-day period against the prior 30-day period, giving you a more stable trend line than the weekly view.
Best used for: Monthly performance reviews. This is where you evaluate whether a campaign series worked overall, how your open rate is trending across multiple sends, and whether your email volume is growing or shrinking month over month.
Tip: If your 7-day open rate looks great but your 30-day open rate is flat, it means you had a good week — not a good month. Always cross-check both.
What it shows: Two months of data, compared against the 60 days before that.
How the comparison works: The percentage badges now reflect a two-month comparison, smoothing out any week-specific anomalies like holidays or one-off campaign blasts.
Best used for: Spotting medium-term trends that aren't visible in shorter windows — for example, whether your reply rate has been gradually declining over two months, or whether a change in email templates you made six weeks ago actually improved open rates.
Tip: This view is especially useful for evaluating A/B tests or sequence changes you made 4–6 weeks ago, since the results have had time to accumulate.
What it shows: A full quarter of campaign performance, compared to the previous quarter.
How the comparison works: All metrics are compared quarter over quarter, making this the most reliable view for identifying true growth or decline patterns versus seasonal noise.
Best used for: Quarterly business reviews, reporting to stakeholders, or evaluating whether your overall outreach strategy is working. If Active Campaigns and Emails Sent are both up 90-day over 90-day but Reply Rate is down, it's a signal to audit your targeting or messaging — not just your volume.
Tip: Use the Deliverability Trend chart in this view to see the long arc of your inbox placement. A downward slope over 90 days is a domain health warning worth acting on early.
What it shows: Any date range you define — a single day, a specific campaign window, a product launch period, or any arbitrary stretch of time.
How the comparison works: When you set a custom range, the platform compares your selected period against an equal-length period immediately before it. For example, if you select March 1–15, it compares against February 13–28.
Best used for: Isolating the performance of a specific campaign, event, or time period. If you ran a webinar outreach sequence from March 10–20, the Custom filter lets you measure exactly how that sequence performed — without other campaigns diluting the numbers.
Tip: Custom ranges are also useful when you want to exclude anomalous periods (like a week your team was on holiday) from your analysis. You can simply set the range to skip those days.
| Filter | Best for | Comparison period |
|---|---|---|
| Last 7 days | Weekly monitoring | Previous 7 days |
| Last 30 days | Monthly reviews | Previous 30 days |
| Last 60 days | Mid-term trend analysis | Previous 60 days |
| Last 90 days | Quarterly reporting | Previous 90 days |
| Custom | Campaign-specific analysis | Equal prior period |
Regardless of which filter you select, the comparison badge always compares your chosen window against an equally sized window that came immediately before it. This means the label "vs last week" in the 7-day view technically means "vs the prior 7-day period" — not a calendar week. Keep this in mind when your selected range crosses month boundaries.